To make sure projects completed across the University, including those not handled by Marketing and Media, reflect the Purdue brand consistently, the University has approved Purdue Identity Graphic Standards. This comprehensive manual, which you can download below, shows how the Purdue University signature and other secondary Purdue marks may be used to positively represent the University, while demonstrating a cohesive style in all communications.

• Purdue Identity Graphic Standards (screen quality)
• Purdue Identity Graphic Standards (print quality)

Marketing and Media is responsible for ensuring the correct use and integrity of the Purdue signature, seal, and secondary marks on all University publications, supplies, materials, and equipment, whether produced by the University or an outside agency.

Purdue does not permit the use of its name or graphics in any announcement, advertisement, publication, or report if such use in any way implies University endorsement of any product or service.

The use of the Purdue signature, seal, or other secondary mark for commercial purposes requires permission or licensure from Purdue University. Requests for such commercial use should be directed to Trademark and Licensing, Marketing and Media at (765) 494-1077 or to dcwilson@purdue.edu.